"An essential element of any art is risk. If you don’t take a risk then how are you going to make something really beautiful, that hasn’t been seen before?"
There's a good interview with Francis Ford Coppola over on 99U by Behance.
Lots of compelling quotes, like the one above, and insights gained from his 45 years of experience in the business of film-making. A lot of which seem aptly appropriate to the business of advertising.
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